Felicia Alexander

Hi, I’m Felicia! My love of community and fitness started at a young age. By ten, I was organizing soccer tournaments and obstacle races for the neighborhood kids. While my grandfather was an amateur boxer, it wasn’t an activity most young women pursued at the time. But after the sudden death of my father when I was 16, I discovered my love of boxing. I am a graduate of Stanford University and the UCLA Anderson School of Business, and enjoyed a successful career as a Sales & Marketing executive for companies including Sun Microsystems, Sony, Mattel, and Demand Media (now Leaf Group), all the while recruiting new friends and members of my team to come together through fitness. In 2016, I made the jump to leave corporate America to chase my childhood dream. Together with my business partner, I launched BoxUnion in March of 2017. With the goal of empowering the community through boxing and helping others no matter what their age or ability, discover their true greatness through fitness. I live in Pacific Palisades with my husband, Gregg and 11-year old son, Gavin (yes – Gavin boxes too at our Kid’s Classes!).